Watch out Big Soda companies. SodaStream has a new brand ambassador and she’s ready to carbonate Super Bowl 2014 with her all new ads. Scarlett Johansson is ready to set the bubbles free in upcoming commercials.
Unlike many companies who pursue a star in order to get an endorsement, this star was already a fan and user of the product. Apparently, she travels the world with her own SodaStream machine. When shooting on location in Paris last year, she reached out SodaStream regarding locating supplies. The hand in hand relationship developed from there.
I’ve long been interested in the SodaStream movement. I first saw some type of home soda machine back in the early 90s and was very tempted to buy one. However, I was a military wife at that time and afraid I wouldn’t be able to find the needed supplies at our next duty station. It was probably a wise decision because SodaStream has only recently become available in the rural area I’ve lived in ever since.
With having MS, I sometimes struggle with just reaching for the 2L bottles of soda off the top shelf at the grocery store. If I buy more than a few, the cart can become too heavy for me to push. Then comes the fun of loading and unloading them from the car. Storing them at home, then disposing of the empty bottles. With my rural area, I have to collect my recycling and then take it to a recycling location.
Once I receive my SodaStream Source Machine, I won’t have these issues. Each bottle of the SodaStream concentrate makes 12L of soda or 33 cans. On average, the carbonator will make 60 or 130 liters of seltzer or soda, depending on the size of the carbonator.
I’ll even be able to enjoy regular soda without the guilt of the sugar laden soda bought at the store. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks.