Denim Day to Support Survivors and Educate Others

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No More Break the Silence

This is the second year MS Do has shared information with you about Denim Day.  Have you ever wondered why?  MS Do has a very personal connection.  Find out why MS Do and her daughter will be wearing these teal shirt tomorrow, in honor of Denim Day, supporting Sexual Assault Awareness.


Denim Day is a campaign on a Wednesday in April in honor of Sexual Violence Awareness Month.   The campaign was originally triggered by a ruling handed down by the Italian Supreme Court. A rape conviction was overturned after the justices felt the victim implied consent because she was wearing tight jeans and she must have helped her rapist remove them.  According to the law in place at that time, he could have avoided punishment by marrying the victim or proving her prior sexual experience.

Denim Day

The following day, the women in the Italian Parliament came to work wearing jeans in support of the victim.  Peace Over Violence, sponsored by Guess, developed the Denim Day campaign in response to this case and the activism surrounding it.  Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.

In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.  This year’s Denim Day will be held on April 29, 2015 and will focus on educating the community at large on the legal definition of consent.

Denim Day spokesperson Maya Jupiter has written a song titled “Never Said Yes.”  The whole point she makes in this song is that she didn’t have to say NO because she never said Yes!  She also references how often the victim is the one who is blamed instead of the perpetrator.  The song is available as a free download for free from April 27 to May 8, 2015.

Connect with the Denim Day movement on Facebook  Twitter  and YouTube

  • #denimday
  • #gearup4denimday
  • #neversaidyes
  • #nomore

Rape, Abuse, Incest National Network (RAINN)

  • 800.656.HOPE (4673)

National Domestic Violence Hotline:

  • 800.799.SAFE (7233)
  • 800.787.3224 TDD

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